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Program Special Appeal Storytelling
A Specific Message for a Specific Audience

When designing an event for a particular audience, you have a perfect chance to tailor the scope of your messa

December 13, 2017
Fundraising Program Storytelling
Honoring Your Mission by Honoring Your Advocates

Every organization has a chance to build an event program that feels genuinely reflective of the kind of communities they hope to build. When you

December 13, 2017
Fundraising Program
Choosing the Right Emcee

A great emcee is one that brings your event energy, professionalism, a personal story that connects to your mission and, ideally, a connection with your

December 13, 2017
Fundraising Program Special Appeal Storytelling
The Beauty of a Great Appeal Story

Your appeal story is a wonderful chance to remind your audience what your organization does best. Programs tha

December 13, 2017
Events Fundraising Program Resources Special Appeal Swaim Strategies
Finding the Right Storytelling Partner

Being in alignment with your storytelling partner matters. Sourcing a storyteller who is part of the community

June 15, 2017
Events Fundraising Program Swaim Strategies
The Power of Raising a Glass

If your organization supports a community that faces hardships, your event is a great way to celebrate how the

June 15, 2017
Events Fundraising Program Resources
Connecting to a Statewide Campaign

Your larger work as an organization can be the perfect way to build a stronger and more connected annual event

June 15, 2017
Events Fundraising Program Swaim Strategies
When Your Event Rocks Your Mission

Your mission as an organization could be the perfect opportunity to bring more authenticity to the kind of eve

June 15, 2017
Events Fundraising Special Appeal Swaim Strategies
Turning Up Your Special Appeal’s Impact

Your special appeal has the potential to be your largest source of fundraising income on the day of your event. The best way to harness

May 25, 2017
Events Fundraising Program Swaim Strategies
Your Event as a Platform

Sometimes leaning into the political climate impacting your organization can bring the room together at your event. There are times when it makes sense to

May 11, 2017