Get your team aligned on what makes events actually raise money.
Your team knows your mission, but do they know how to turn an event into serious fundraising results? This training gets everyone on the same page about what works, what doesn’t, and how to execute an event that meets your goals.
Your team will get two focused sessions that are designed specifically for your organization’s fundraising event needs.
Two focused sessions designed specifically for your organization's needs, covering fundraising fundamentals and storytelling strategies that connect with donors.
Maximize Greater Giving or OneCause to turn registration chaos into seamless donor experiences that drive revenue.
Ongoing strategic support throughout your event planning process with flexible, five-hour blocks.
Teams needing comprehensive training, platform expertise, or ongoing guidance throughout their event planning process.
Build team knowledge around the fundraising strategies that make events successful. Custom content based on your specific event, goals, and challenges.
Training Topics Include:
Learn how to tell your organization’s story in ways that connect with donors at your event. Focus on practical application for your specific event and audience.
Training Topics Include:
This training creates team alignment around proven event fundraising strategies and gives everyone the tools they need to contribute to your event's success. You'll leave with practical knowledge you can implement immediately. All virtual training scheduled at mutually available times. Content is customized for your organization's specific event and fundraising goals.



Custom fundraising event training provides focused, organization-specific education that aligns your entire team on proven strategies for turning events into successful fundraising vehicles. Your staff and board members learn practical techniques for sponsor solicitation, special appeals, and storytelling that directly apply to your upcoming events and fundraising goals.
Both development staff and board members benefit from this training. Development teams gain advanced strategies for event execution and donor engagement, while board members learn their critical roles in storytelling, sponsorship solicitation, and special appeal success. Having everyone trained together ensures complete team alignment on your fundraising approach.
Unlike generic workshops, our custom training analyzes your specific event, donor base, and fundraising challenges to deliver targeted content. Every example, strategy, and exercise relates directly to your organization’s mission and upcoming events. You leave with practical tools you can implement immediately, not theoretical concepts.
The strategy session covers event fundraising fundamentals that actually work, sponsor solicitation techniques, special appeal creation and execution, integrating events into your development plan, and defining clear board and staff roles. The storytelling session focuses on crafting compelling cases, developing special appeal narratives, and creating donor connection opportunities throughout your event.
Schedule training 6-9 months before your major fundraising event for optimal results. This timeline allows your team to implement new strategies, practice storytelling techniques, and align on roles before entering intensive event planning mode. Earlier training means more time to apply what you’ve learned.
The complete program includes two 2-hour virtual sessions scheduled at mutually convenient times or one 4-hour workshop. The focused format respects your team’s busy schedules while providing comprehensive coverage of both strategic and storytelling elements essential for fundraising success.
Teams leave with complete alignment on proven fundraising strategies, clear understanding of individual roles and responsibilities, practical storytelling skills for donor engagement, and immediately implementable tools for sponsor solicitation and special appeals. Organizations typically see 25-40% improvements in their next event’s fundraising results.
Yes, all training content adapts to your specific event format, whether in-person, virtual, or hybrid. We incorporate best practices and proven strategies specific to your chosen format, ensuring your team has the tools to maximize fundraising regardless of how you gather with donors.
PO Box 17191, Portland, OR 97217
Phone: 503 234 4546
Email: hello@swaimstrategies.com
Swaim Strategies is a state-certified Women Business Enterprise (WBE) in Oregon as well as a Certified LGBT Business Enterprise (LGBTBE) and member of Oregon Pride in Business (ORPIB).