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Resources

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Program Swaim Strategies Training
Oprah’s Master Class on Moving Your Audience

When Oprah received the Cecil B. DeMille Award at the Golden Globes on Sunday, January 7, 2018, she gave a spe

January 12, 2018
Events Fundraising Resources Swaim Strategies Training
Join us for Elevate, a NEW event conference!

Does your fundraising event need to go to the next level? Here is your opportunity. We’re excited to announce Elevate! Join us in Portland, Oregon

January 2, 2018
Events Fundraising Program Storytelling
The Effectiveness of a Focused Script

Your event script is one of the best tools to achieve the goals of a committed, connected and engaged audience of supporters. When you build

December 13, 2017
Events Fundraising Program
Curating the Audience to Maximize Fundraising

The more people who attend your event, the more money you’ll raise, right? Not always. In the case of fundra

December 13, 2017
Fundraising Program
Building Momentum Before Your Event

Outreach leading up to an event is a great way to get your guests energized about attending and giving to your

December 13, 2017
Fundraising Storytelling
Strong Creative Creates Fluid Storytelling

We are visual creatures by nature. Keeping this in mind, graphic design is a subtle but crucial opportunity to

December 13, 2017
Fundraising Program
Representing a Diversity of Voices on Stage

Telling the story of your organization and why your work matters is one of the most important parts of an even

December 13, 2017
Fundraising Program
Designing for Your Audience

Taking your mission into account in all aspects of event design is an important tool to show supporters how co

December 13, 2017
Fundraising Program Storytelling
Showcasing Your Program at the Event

A popular piece of advice in storytelling is show, don’t tell. A story is more impactful if you demonstrate or exemplify its successes instead of

December 13, 2017
Events Fundraising Storytelling
Creatively Incorporating Event Elements

There are endless creative ways to design your event details to maximize storytelling. Elements big and small involving décor, venue, catering, speakers and entertainment provide

December 13, 2017