This may not be news to you, but COVID-19 isn’t subsiding anytime soon. So when you’re planning your fall fundraising events—and even spring 2021 events—you’ll want to think virtua
Videos are a powerful way to showcase your organization’s impact in just a few minutes. With video, you’re able to bring your guests into your day-to-day work by literally showing them w
Fundraising at Your Event If your sponsorship dollars have covered your costs of producing the event, all of the money raised at the event can go directly to the mission. This can be a selli
At a fundraiser, the goal is first and foremost to raise money for your work. But a key strategy to increase giving and build long-term support includes recognizing the people who are suppor
We joined our friends at Greater Giving for a webinar on “The Art of the Special Appeal” to help you build an effective strategy for your biggest fundraising opportunity the day
If you find an event model that works for you, it’s important to build on your successes to see increased giving year to year. You’ve done the hard work of finding your sweet spot—the
THE POTENTIAL WITH VIDEO Videos are a great way to tell stories. Stories of change. Stories of real people—the people behind your organization and the people you serve. Stories that show d
Musician and entrepreneur Derek Sivers gave a TED talk that illustrates a great principal of human dynamics you can use to inspire giving at events: people follow the leader. Here’s how yo
Your appeal story is a wonderful chance to remind your audience what your organization does best. Programs that have had great recent success are a perfect place to look for a story that is
Your special appeal has the potential to be your largest source of fundraising income on the day of your event. The best way to harness this potential is to tell the most impactful story you