Video Storytelling at Events

THE POTENTIAL WITH VIDEO
Videos are a great way to tell stories. Stories of change. Stories of real people—the people behind your organization and the people you serve. Stories that show decades of impact in just a couple minutes. At events, videos are also a great tool to focus guests on the program. There are a few different types of videos you can use to effectively capture the impact of your work and engage your audience. We’ve collected some of our favorite special appeal videos, organizational videos and honoree videos for examples of strong video storytelling.

Organizational Videos
Your organization is a resource with a range of programs and people coming together to create change. Telling the story of what you do and how you do it can be complicated. Video is a great way to simplify the story and tell it in a concise, compelling way. Especially if you clearly demonstrate WHY you do the work you do.

Community Warehouse (Spring 2018)
Produced by Sisbro Studios

Centro Cultural de Washington County (Spring 2018)
Produced by Beyond Measure Media

Catholic Charities (Spring 2018)
Produced by Zach Putnam Productions

Latino Network – Unid@s Latinx Leadership Program (Fall 2017)
Produced by Beyond Measure Media

Circus Project (Fall 2017)
Produced by Portland Center for the Media Arts (PCMA)

Special Appeal Videos
The special appeal is the largest fundraising opportunity at your event. Utilizing video is a great way to focus on one story of transformation that shows your organization as the change agent. Studies show that a single story creates a deeper emotional connection and drives giving because supporters feel they can make a bigger impact. This is not the place to show the range of your programming. It’s the depth of your impact.

Basics Rights Oregon (Spring 2018)
Featuring Pam
Produced by Sika Stanton

KairosPDX (Spring 2018)
Featuring Patience
Produced by Ideaville

Center for Women’s Leadership (Fall 2017)
Featuring Chido
Produced by Boxcar Assembly

Latino Network (Fall 2017)
Featuring Evelyn
Produced by Beyond Measure Media

Basics Rights Oregon (Spring 2017)
Featuring Ella
Produced by The Getty Bros.

Honoree Videos
Sometimes showing advocacy in action is the best way to move your audience to become advocates themselves. Using video to honor your advocates, biggest supporters or community partners gives you a chance to show why people support you and the impact you’re creating together.

Regional Arts and Culture Council (Spring 2018)
Featuring Longtime Business Supporters of Arts and Culture
Produced by Portland Center for the Media Arts (PCMA)