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Events Program Special Appeal Storytelling Swaim Strategies
Video Storytelling at Events

THE POTENTIAL WITH VIDEO Videos are a great way to tell stories. Stories of change. Stories of real people—the people behind your organization and the people you serve. Stories that show d

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Donor Cultivation Events Fundraising Special Appeal Sponsorship Swaim Strategies
Creating a Movement of Giving

Musician and entrepreneur Derek Sivers gave a TED talk that illustrates a great principal of human dynamics you can use to inspire giving at events: people follow the leader. Here’s how yo

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Program Special Appeal Storytelling
A Specific Message for a Specific Audience

When designing an event for a particular audience, you have a perfect chance to tailor the scope of your messaging to the audience most impacted by your thought leadership. This gives you an

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Fundraising Program Special Appeal Storytelling
The Beauty of a Great Appeal Story

Your appeal story is a wonderful chance to remind your audience what your organization does best. Programs that have had great recent success are a perfect place to look for a story that is

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Events Fundraising Program Resources Special Appeal Swaim Strategies
Finding the Right Storytelling Partner

Being in alignment with your storytelling partner matters. Sourcing a storyteller who is part of the community you work in is a wonderful way to deepen your story and your relationships at

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Events Fundraising Special Appeal Swaim Strategies
Turning Up Your Special Appeal’s Impact

Your special appeal has the potential to be your largest source of fundraising income on the day of your event. The best way to harness this potential is to tell the most impactful story you

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Events Fundraising Program Special Appeal Swaim Strategies
Making Your Clients Your Event Program

Likely no one is going to better convey the impact of your programs than those benefitting from them. Getting those voices on stage at your event brings the narrative from third person to fi

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Events Fundraising Program Resources Special Appeal Swaim Strategies
Adding a Paddle Raise at Your Lunch

One of the biggest differences you can make in your appeal is to move it from a passive ask to an active one. With breakfast and lunch events—which don’t usually have some form of live a

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Fundraising Resources Special Appeal
Video Resource Library

Why a Video? Videos are a great way to tell stories. Stories of change. Stories of complicated organizational structures and programs. Stories of decades of work. Stories of celebration. At

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Events Fundraising Resources Special Appeal
Fundraising Partner Profile: Kelly Russell Auctions

VENDOR TYPE: Professional Benefit Auctioneer NAME: Kelly Russell COMPANY: Kelly Russell Auctions We like working with Kelly and her team because: They are genuinely enthusiastic about what t

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