Archive

Events Fundraising Program
Curating the Audience to Maximize Fundraising

The more people who attend your event, the more money you’ll raise, right? Not always. In the case of fundraising, it’s all about getting the right people in the room. And sometimes, tha

Read More
Events Fundraising Storytelling
Creatively Incorporating Event Elements

There are endless creative ways to design your event details to maximize storytelling. Elements big and small involving décor, venue, catering, speakers and entertainment provide an array o

Read More
Events Fundraising Program Resources Special Appeal Swaim Strategies
Finding the Right Storytelling Partner

Being in alignment with your storytelling partner matters. Sourcing a storyteller who is part of the community you work in is a wonderful way to deepen your story and your relationships at

Read More
Events Fundraising Program Swaim Strategies
The Power of Raising a Glass

If your organization supports a community that faces hardships, your event is a great way to celebrate how the community overcomes those hardships and thrives. Domestic violence support serv

Read More
Events Fundraising Program Resources
Connecting to a Statewide Campaign

Your larger work as an organization can be the perfect way to build a stronger and more connected annual event. The best way to do this is to dynamically dovetail your event with a more comp

Read More
Events Fundraising Program Swaim Strategies
When Your Event Rocks Your Mission

Your mission as an organization could be the perfect opportunity to bring more authenticity to the kind of event you put on, who attends and why. This was exactly what the Regional Arts and

Read More
Events Fundraising Special Appeal Swaim Strategies
Turning Up Your Special Appeal’s Impact

Your special appeal has the potential to be your largest source of fundraising income on the day of your event. The best way to harness this potential is to tell the most impactful story you

Read More
Events Fundraising Program Swaim Strategies
Your Event as a Platform

Sometimes leaning into the political climate impacting your organization can bring the room together at your event. There are times when it makes sense to name the elephant in the room and i

Read More
Events Fundraising Swaim Strategies
Pairing Your Honorees and Your Mission

The honorees at your event are a great opportunity to have someone else tell the story of your mission and champion your organization. At their Oregonians Against Discrimination Business Lea

Read More
Events Fundraising Program Swaim Strategies
Using the Event Program to Share Your Traditions

Bringing donors into the traditions of your organization makes them feel a deeper connection to your work. And putting those you do the work for in the room with donors also lets them see yo

Read More