The Importance of Graphic Design

When you’re building your event budget, there’s always room to trim. However, there’s one line item that we always recommend leaving in, and that’s graphic design. Not only does strong creative create fluid storytelling but it’s a key tool in making a great impression with your guests from the start. And it allows you to present your work in the professional light it deserves.

Our friends at Adelante Mujeres made a strategic pivot with the design for their major donor gala this year. In previous years, they created and designed their event materials in-house to cut costs, and this year, they decided to work with the professional designers at MEK Design. The results were stunning and elevated their entire event.

Each of the printed and digital assets needed to promote your event and provide information the day-of (save the dates, email and social media communications, invites, printed programs, signage and PowerPoints) is an opportunity to invite your audience into a conversation. If these are designed thoughtfully and professionally, you can put your best foot forward.

Each of the materials Adelante Mujeres sent to their supporters, sponsors, donors and guests were sophisticated and elegant and set the stage for a powerful event. Switching to a professional designer allowed them to represent their work in a way that reflected their work—strong, smart and impactful.

Practically speaking, you also get the most for your money. You’ll suffer far fewer headaches. There are ways to keep costs minimal without forfeiting quality—look for a designer who partners with nonprofits with more accessible price-points and use your connections from your committee or board to find in-kind designers and/or printers.

You’re going to put on an amazing event to raise money for your amazing work. Make sure you demonstrate that in your design.

Photos by Anna Yaeger