There’s Now a Book to Help You Plan Your Biggest Events

You’re doing the work that keeps communities together and changes the world. We believe in you, and in the power of our partnership.

In our 15 years of fundraising galas, lunches, auctions and community events, we’ve learned a lot. We’ve learned the best ways to structure an auction, conduct a special appeal, streamline logistics and elevate your storytelling. Most importantly, we’ve learned the potential of events to change the conversations we’re having and the support we give.

Kristin Steele and Samantha Swaim wrote “Planning a Successful Major Donor Event” because we believe when you get the support you need, different things are possible—especially for the people whose lives are changed because of you.

What’s Inside?

• The Big Picture: What are the biggest opportunities with fundraising events?
• What Kind of Event is Right for Me? How do you strategically align your goals with different types of events to make them worth your time?
• Designing a Strategic Plan: How can budget and revenue planning for your major donor event set you up for success?
• Outreach + Solicitation: How can you elevate your board, build your network, solicit sponsors and form lasting partnerships?
• Developing the Event Program: What happens when you tell the why of your mission, lean into the event arc and develop a special appeal strategy?
• Logistics + Event Set-up: What are the details that make the dream a reality? 

You’re doing amazing work, and we want you to have the support to do more of it. It’s time to make sure your events work for you. Get your copy of “Planning a Successful Major Donor Event” here or on our learning hub’s fundraising books page.

Photos by Andie Petkus PhotographyG