Archive by Tag Swaim Strategies
Pairing Your Honorees and Your Mission
The honorees at your event are a great opportunity to have someone else tell the story of your mission and champion your organization. At their Oregonians Against Discrimination Business Lea
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Using the Event Program to Share Your Traditions
Bringing donors into the traditions of your organization makes them feel a deeper connection to your work. And putting those you do the work for in the room with donors also lets them see yo
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Activating Your Organization’s Partners
Because events happen in a live and dynamic space, you can utilize them to activate your organization’s sponsors and partners in engaging ways that make them known and give them unique opp
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Making Your Clients Your Event Program
Likely no one is going to better convey the impact of your programs than those benefitting from them. Getting those voices on stage at your event brings the narrative from third person to fi
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Use Events as a Way for Donors to Experience Your Work
There can be a layer of remove between the work you do and your donors’ ability to experience it. Often the work of the organization is governed by confidentiality and other mechanisms tha
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Sponsorship Best Practices Yield Big Results
This spring all of the incredibly hard cultivation work done by Juan Carlos Gonzalez, Development Director at Centro Cultural de Washington County, paid off at their annual Gala de Cultura.
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Adding a Paddle Raise at Your Lunch
One of the biggest differences you can make in your appeal is to move it from a passive ask to an active one. With breakfast and lunch events—which don’t usually have some form of live a
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Splitting Your Event + Tailoring It to Your Audience
More isn’t always more. More guests don’t automatically increase your fundraising potential. Having the right people in the room is what does. You want your biggest supporters who will h
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