Archive by Tag Swaim Strategies
Showcasing Your Program at the Event
A popular piece of advice in storytelling is show, don’t tell. A story is more impactful if you demonstrate or exemplify its successes instead of just talking about them. This can (and sho
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Creatively Incorporating Event Elements
There are endless creative ways to design your event details to maximize storytelling. Elements big and small involving décor, venue, catering, speakers and entertainment provide an array o
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A Specific Message for a Specific Audience
When designing an event for a particular audience, you have a perfect chance to tailor the scope of your messaging to the audience most impacted by your thought leadership. This gives you an
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Honoring Your Mission by Honoring Your Advocates
Every organization has a chance to build an event program that feels genuinely reflective of the kind of communities they hope to build. When you spend time during your program expressing gr
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Choosing the Right Emcee
A great emcee is one that brings your event energy, professionalism, a personal story that connects to your mission and, ideally, a connection with your community partners through their role
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The Beauty of a Great Appeal Story
Your appeal story is a wonderful chance to remind your audience what your organization does best. Programs that have had great recent success are a perfect place to look for a story that is
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Finding the Right Storytelling Partner
Being in alignment with your storytelling partner matters. Sourcing a storyteller who is part of the community you work in is a wonderful way to deepen your story and your relationships at
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When Your Event Rocks Your Mission
Your mission as an organization could be the perfect opportunity to bring more authenticity to the kind of event you put on, who attends and why. This was exactly what the Regional Arts and
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Turning Up Your Special Appeal’s Impact
Your special appeal has the potential to be your largest source of fundraising income on the day of your event. The best way to harness this potential is to tell the most impactful story you
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Your Event as a Platform
Sometimes leaning into the political climate impacting your organization can bring the room together at your event. There are times when it makes sense to name the elephant in the room and i
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