Archive by Tag Swaim Strategies
How (and When) to Livestream an Event
On the rare occasion that you happen to have a superstar keynote speaker and a large donor base that can’t all make it to your big event—you may consider a livestream online. At this yea
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Giving Thanks, Strategically
If you want to use your event to shower your supporters in gratitude, you can do so in a way that also demonstrates the impact of your organization. Donors, corporate partners and supporters
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Spread the Love to Every Guest
One of the nicest things about events is the chance to spoil your favorite supporters with an exceptional experience. A successful event operates on a limited time-frame. Even the most arden
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Weaving Your Program into the Event
When donors are able to connect with your program first-hand, giving increases. At your event, you have a room full of people who are showing support for your mission and the people you serv
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Revamping an Event for Greater Reach
Many organizations host events tied to programming. If you’re looking to broaden your base and acquire new supporters, there is an opportunity to redesign one of these events for larger en
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Oprah’s Master Class on Moving Your Audience
When Oprah received the Cecil B. DeMille Award at the Golden Globes on Sunday, January 7, 2018, she gave a speech that immediately caught fire with a national audience that has long loved an
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The Effectiveness of a Focused Script
Your event script is one of the best tools to achieve the goals of a committed, connected and engaged audience of supporters. When you build your script carefully to give award honorees clea
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Building Momentum Before Your Event
Outreach leading up to an event is a great way to get your guests energized about attending and giving to your organization. Providing sneak peaks and event highlights prior to the event is
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Strong Creative Creates Fluid Storytelling
We are visual creatures by nature. Keeping this in mind, graphic design is a subtle but crucial opportunity to tell the story of your organization. When you’re thinking about the look and
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Representing a Diversity of Voices on Stage
Telling the story of your organization and why your work matters is one of the most important parts of an event. Who tells that story shows not only who you serve, but also who you value. Th
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