When Your Event Rocks Your Mission

Your mission as an organization could be the perfect opportunity to bring more authenticity to the kind of event you put on, who attends and why.

This was exactly what the Regional Arts and Culture Council (RACC) had in mind when putting together their Battle of the Bands event. Designed to increase advocacy and fundraising for RACC’s Work for Art giving campaign, this event is in important dialogue with the organization’s mission to support regional creative expression and the arts. Work for Art is an opportunity to give back to the arts community; Battle of the Bands is an opportunity to celebrate the creative expression of employees working for companies that support Work for Art. Every band on the event stage was made up of members of a sponsoring company, showing their art to support art. It is a unique engagement of those employees as well as a unique event for the audience to participate in.

You don’t see corporate rock bands every day and this event both gives voice to the mission of supporting art and moves it forward.

Billed as a mighty rock concert, Battle of the Bands also gives its audience the opportunity to support their favorite bands with $$ and simultaneously have those $$ going directly to support Work for Art. It’s about as mission aligned as you can get: come out and support hard-rock art with funds that’ll go to support other artistic expression and performance. If you’re a lover of arts and culture, this is the best kind of fundraising one-stop shopping.

When looking to design the best kind of event for your audience, consider whether you can also support the ideas that gives your organization it’s “why.” If you do that, you’ll likely design something that speaks more specifically to the audience you’re looking to inspire in the first place.

photos by Erica Ann