Get your team aligned on what makes events actually raise money.
Your team knows your mission, but do they know how to turn an event into serious fundraising results? This training gets everyone on the same page about what works, what doesn’t, and how to execute an event that meets your goals.
Your team will get two focused sessions that are designed specifically for your organization’s fundraising event needs.
Custom Event Training
Two focused sessions designed specifically for your organization's needs, covering fundraising fundamentals and storytelling strategies that connect with donors.
Event Platform Training
Maximize Greater Giving or OneCause to turn registration chaos into seamless donor experiences that drive revenue.
Retainer Consulting
Ongoing strategic support throughout your event planning process with flexible, five-hour blocks.
Perfect For:
Teams needing comprehensive training, platform expertise, or ongoing guidance throughout their event planning process.
What You Get From Us:
1) Fundraising Event Strategy Training (2 hours)Â
Build team knowledge around the fundraising strategies that make events successful. Custom content based on your specific event, goals, and challenges.
Training Topics Include:
Event fundraising fundamentals that actually work
Sponsor solicitation strategies for your organization
Creating and executing effective special appeals
Using events strategically within your overall development plan
Board and staff roles for event success
Current best practices in event fundraising
2) Event Storytelling Training (2 hours)
Learn how to tell your organization’s story in ways that connect with donors at your event. Focus on practical application for your specific event and audience.
Training Topics Include:
Storytelling basics for fundraising events
Crafting your organization’s compelling case
Developing your special appeal story
Creating donor connection opportunities throughout your event
Board storytelling roles and responsibilities
Messaging that moves people to give
The Bottom Line
This training creates team alignment around proven event fundraising strategies and gives everyone the tools they need to contribute to your event's success. You'll leave with practical knowledge you can implement immediately.
All virtual training scheduled at mutually available times. Content is customized for your organization's specific event and fundraising goals.
Testimonials
What Clients Say About Us
“
I listened to a webinar Sam did for Network for Good on events. It was so spot on and exactly the kind of information I was thinking about at the moment for my org! I was blown away. It was very helpful…like she was in my head. I can’t implement all the great ideas right away, but I will be passing on some jewels to board and committee members this weekend! Can’t thank her enough!
Nancy Dorman, North Seattle Community College, College Spark Coordinator
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I've been to several of your in-person (and recent virtual event) trainings. I wanted to let you know our small but mighty nonprofit bravely stuck with our April 30th fundraising event, but transitioned it to a virtual platform in about three weeks. To my knowledge, we were the first in our region (Benton / Linn counties) to do this, and we have been thrilled by the response, which matched or exceeded our "typical" in-person event in both attendance and revenue! (we estimate 200 viewers and so far have raised about $40,000! We'll continue our spring campaign from this point, through the end of May). There's lots more that could be said, but really just wanted to thank you for helping me have the guts to move forward.
Hannah Miller, Jackson Street Youth Services, Development Director
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You all were awesome!! It’s been enlightening and a major learning experience working with you.
Catherine Nopp, Adaptive Sports NW, Development Manager
Custom Fundraising Event + Team Training - Frequently Asked Questions
What is custom fundraising event training for nonprofit teams?
Custom fundraising event training provides focused, organization-specific education that aligns your entire team on proven strategies for turning events into successful fundraising vehicles. Your staff and board members learn practical techniques for sponsor solicitation, special appeals, and storytelling that directly apply to your upcoming events and fundraising goals.
Who should attend fundraising event training sessions?
Both development staff and board members benefit from this training. Development teams gain advanced strategies for event execution and donor engagement, while board members learn their critical roles in storytelling, sponsorship solicitation, and special appeal success. Having everyone trained together ensures complete team alignment on your fundraising approach.
How is custom training different from general fundraising workshops?
Unlike generic workshops, our custom training analyzes your specific event, donor base, and fundraising challenges to deliver targeted content. Every example, strategy, and exercise relates directly to your organization’s mission and upcoming events. You leave with practical tools you can implement immediately, not theoretical concepts.
What fundraising strategies are covered in event training?
The strategy session covers event fundraising fundamentals that actually work, sponsor solicitation techniques, special appeal creation and execution, integrating events into your development plan, and defining clear board and staff roles. The storytelling session focuses on crafting compelling cases, developing special appeal narratives, and creating donor connection opportunities throughout your event.
When should nonprofit teams complete fundraising event training?
Schedule training 6-9 months before your major fundraising event for optimal results. This timeline allows your team to implement new strategies, practice storytelling techniques, and align on roles before entering intensive event planning mode. Earlier training means more time to apply what you’ve learned.
How long is the fundraising event training program?
The complete program includes two 2-hour virtual sessions scheduled at mutually convenient times or one 4-hour workshop. The focused format respects your team’s busy schedules while providing comprehensive coverage of both strategic and storytelling elements essential for fundraising success.
What outcomes can we expect from custom event training?
Teams leave with complete alignment on proven fundraising strategies, clear understanding of individual roles and responsibilities, practical storytelling skills for donor engagement, and immediately implementable tools for sponsor solicitation and special appeals. Organizations typically see 25-40% improvements in their next event’s fundraising results.
Can training be customized for virtual or hybrid fundraising events?
Yes, all training content adapts to your specific event format, whether in-person, virtual, or hybrid. We incorporate best practices and proven strategies specific to your chosen format, ensuring your team has the tools to maximize fundraising regardless of how you gather with donors.