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Donor Cultivation Events Fundraising Program Special Appeal Swaim Strategies
An Engagement Event that Connects

Designing an event for your audience is the key strategy to taking your fundraising event to a new level. Major donor events and engagement events are often your best chance to do this becau

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Donor Cultivation Events Fundraising Swaim Strategies
Mission Focus Your Major Donor Event

Every event should be designed for your most-engaged supporters. They’re the people showing up to give, cheering you on and championing your cause. If your donors like a party, give them a

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Events Fundraising Program Resources Special Appeal Sponsorship Storytelling Swaim Strategies Training
There’s Now a Book to Help You Plan Your Biggest Events

You’re doing the work that keeps communities together and changes the world. We believe in you, and in the power of our partnership. In our 15 years of fundraising galas, lunches, auctions

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Events Program Storytelling Swaim Strategies
Sharing Your History and Your Future

Your organization may want to use an event to commemorate a special occasion. Maybe it’s even a watershed anniversary like celebrating 50 or 100 years. With this opportunity you have a gre

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Donor Cultivation Events Storytelling Swaim Strategies
Including All the Heroes of Your Story

Donors are crucial to your success as an organization. Financial support gives you security and stability, which means you can maybe take off one or two hats and do more to further your miss

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Events Resources Storytelling Swaim Strategies Vendors
The Importance of Graphic Design

When you’re building your event budget, there’s always room to trim. However, there’s one line item that we always recommend leaving in, and that’s graphic design. Not only does stro

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Events Program Special Appeal Storytelling Swaim Strategies
Video Storytelling at Events

THE POTENTIAL WITH VIDEO Videos are a great way to tell stories. Stories of change. Stories of real people—the people behind your organization and the people you serve. Stories that show d

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Donor Cultivation Events Fundraising Special Appeal Sponsorship Swaim Strategies
Creating a Movement of Giving

Musician and entrepreneur Derek Sivers gave a TED talk that illustrates a great principal of human dynamics you can use to inspire giving at events: people follow the leader. Here’s how yo

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Events Fundraising Resources Swaim Strategies
Taking Partnership to New Heights

Having a good partner is as subjective as it is intangible. It’s one of those things you know when you feel it. And yet considering, exploring and optimizing why and how you partner with m

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Donor Cultivation Events Fundraising Program Sponsorship Storytelling Swaim Strategies
Building Current Events into Your Program

How much should you use your executive director’s speech to provide a powerful, focused, current vision of your organization’s work in relation to the politics of today? Turns out, a lot

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