Archive
Spread the Love to Every Guest
One of the nicest things about events is the chance to spoil your favorite supporters with an exceptional experience. A successful event operates on a limited time-frame. Even the most arden
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Weaving Your Program into the Event
When donors are able to connect with your program first-hand, giving increases. At your event, you have a room full of people who are showing support for your mission and the people you serv
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Oprah’s Master Class on Moving Your Audience
When Oprah received the Cecil B. DeMille Award at the Golden Globes on Sunday, January 7, 2018, she gave a speech that immediately caught fire with a national audience that has long loved an
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The Effectiveness of a Focused Script
Your event script is one of the best tools to achieve the goals of a committed, connected and engaged audience of supporters. When you build your script carefully to give award honorees clea
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Curating the Audience to Maximize Fundraising
The more people who attend your event, the more money you’ll raise, right? Not always. In the case of fundraising, it’s all about getting the right people in the room. And sometimes, tha
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Building Momentum Before Your Event
Outreach leading up to an event is a great way to get your guests energized about attending and giving to your organization. Providing sneak peaks and event highlights prior to the event is
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Representing a Diversity of Voices on Stage
Telling the story of your organization and why your work matters is one of the most important parts of an event. Who tells that story shows not only who you serve, but also who you value. Th
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Designing for Your Audience
Taking your mission into account in all aspects of event design is an important tool to show supporters how completely your organization walks its talk. Or in this case, walks and rides it.
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Showcasing Your Program at the Event
A popular piece of advice in storytelling is show, don’t tell. A story is more impactful if you demonstrate or exemplify its successes instead of just talking about them. This can (and sho
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A Specific Message for a Specific Audience
When designing an event for a particular audience, you have a perfect chance to tailor the scope of your messaging to the audience most impacted by your thought leadership. This gives you an
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