News + Resources

What’s in a Name?

When it comes to events, a lot can be in a name. The name of your event establishes a tone and expectation from guests about what they’ll experience. Naming the event is the first phase of your marketing. It can be a way to set yourself apart from other events and build momentum before you […]

Thinking Beyond the Silent Auction + Wine Wall

There are many different revenue-generating activities that you can incorporate into your event to add elements of fun as well as offer different levels of giving to your guests. But instead of them being arbitrary activities, you can use them to create cohesion within your event and further engage donors in your work. Columbia Land […]

Standing Alongside the Giants

Every day we spend with our clients are good ones. And most days, the work we do with them elevates all we do as a business. We’re so honored to walk alongside them and help elevate their fundraising so that they can go change the world. Nonprofits and their commitment to the greater good are […]


It can be easy to take root in a silo. We have deadlines. People expect projects from us. And so we forge ahead, sometimes without engaging others. But often it is collaboration that creates resource, agency and a larger perspective on the work we do. That collaboration can look a bunch of different ways. But […]

Leveraging Your Celebration for an Effective Program

Celebrating a milestone anniversary at your event can engage a wide range of supporters, create a celebratory air that increases giving and sets the stage for effective storytelling about the impact and growth of your organization. To do all of this you have to be strategic and not just assume that the party will accomplish […]

Connecting Your Audience to Your Mission

Connecting an audience to why your work matters is key in maximizing fundraising potential at events. People give to organizations they believe in and resonate with. If someone really believes in the stories of your clients and the impact of your work, they will follow and support it with gusto. But they have to know […]

Get Your Message Across Within a Theme

A theme can take an event and turn it into something memorable and fun for your guests. It can take your event to the next level. But be careful to keep your program mission-focused within that theme. You want your guests to walk away feeling good and having fun. But you also want to make […]
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