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Donor Cultivation Events Fundraising Program Special Appeal Storytelling
The Real Potential of the Event Arc

If you make one change to your event, let it be the structure of your program. With every event, there is a natural arc of energy and engagement, and if your program works with the arc, youâ

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Donor Cultivation Events Fundraising Program Special Appeal Swaim Strategies
An Engagement Event that Connects

Designing an event for your audience is the key strategy to taking your fundraising event to a new level. Major donor events and engagement events are often your best chance to do this becau

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Events Fundraising Program Resources Special Appeal Sponsorship Storytelling Swaim Strategies Training
There’s Now a Book to Help You Plan Your Biggest Events

You’re doing the work that keeps communities together and changes the world. We believe in you, and in the power of our partnership. In our 15 years of fundraising galas, lunches, auctions

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Events Program Storytelling Swaim Strategies
Sharing Your History and Your Future

Your organization may want to use an event to commemorate a special occasion. Maybe it’s even a watershed anniversary like celebrating 50 or 100 years. With this opportunity you have a gre

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Events Program Special Appeal Storytelling Swaim Strategies
Video Storytelling at Events

THE POTENTIAL WITH VIDEO Videos are a great way to tell stories. Stories of change. Stories of real people—the people behind your organization and the people you serve. Stories that show d

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Donor Cultivation Events Fundraising Program Sponsorship Storytelling Swaim Strategies
Building Current Events into Your Program

How much should you use your executive director’s speech to provide a powerful, focused, current vision of your organization’s work in relation to the politics of today? Turns out, a lot

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Events Fundraising Program Storytelling Swaim Strategies
Accessibility in Storytelling

The powerful potential with fundraising events is bringing together your community into one room to share in their love for your organization. An inclusive program and smart event design con

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Events Program Resources Storytelling Swaim Strategies
Creating an Event That Builds a Movement

Summits and conferences present an opportunity to mobilize a group of people in a meaningful way. Over the course of a full day or multiple days, you have the chance to connect deeply with y

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Donor Cultivation Events Fundraising Program Storytelling Swaim Strategies
How (and When) to Livestream an Event

On the rare occasion that you happen to have a superstar keynote speaker and a large donor base that can’t all make it to your big event—you may consider a livestream online. At this yea

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Donor Cultivation Events Fundraising Program Sponsorship
Giving Thanks, Strategically

If you want to use your event to shower your supporters in gratitude, you can do so in a way that also demonstrates the impact of your organization. Donors, corporate partners and supporters

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