News + Resources

Oprah’s Master Class on Moving Your Audience

When Oprah received the Cecil B. DeMille Award at the Golden Globes on Sunday, January 7, 2018, she gave a speech that immediately caught fire with a national audience that has long loved and valued Oprah’s personal and professional voice. The speech has become a cultural touchstone. Why? Because people love who Oprah is, what […]

Swaim Strategies is Hiring!

Do you think nonprofits are changing the world? Do you like coaching clients all the way from the start to the finish line? We might be your new home. We are searching for a fundraising coach/consultant to be our new project manager. We believe that nonprofit organizations and the people who run them are changemakers […]

Join us for Elevate, a NEW event conference!

Does your fundraising event need to go to the next level? Here is your opportunity. We’re excited to announce Elevate! Join us in Portland, Oregon on June 21 + 22 for a conference dedicated specifically to fundraising events. You’ll join development and nonprofit professionals to spend two days looking at events and how you can […]

The Effectiveness of a Focused Script

Your event script is one of the best tools to achieve the goals of a committed, connected and engaged audience of supporters. When you build your script carefully to give award honorees clear speaking guidelines and focus your emcee on the business of keeping your event on time and on track, the likelihood of success […]

Curating the Audience to Maximize Fundraising

The more people who attend your event, the more money you’ll raise, right? Not always. In the case of fundraising, it’s all about getting the right people in the room. And sometimes, that means creating a two-part event that produces an environment that maximizes large gift giving and engagement with a range of donors. Make-A-Wish […]

Building Momentum Before Your Event

Outreach leading up to an event is a great way to get your guests energized about attending and giving to your organization. Providing sneak peaks and event highlights prior to the event is particularly useful if there is a little something extra required of your audience at the event.   Bradley Angle’s Empowerment Lunch included […]

Strong Creative Creates Fluid Storytelling

We are visual creatures by nature. Keeping this in mind, graphic design is a subtle but crucial opportunity to tell the story of your organization. When you’re thinking about the look and feel of your event, it’s important to consider the role design plays as a tool for sharing your story. Columbia Land Trust is […]

Representing a Diversity of Voices on Stage

Telling the story of your organization and why your work matters is one of the most important parts of an event. Who tells that story shows not only who you serve, but also who you value. This year marked the 50th anniversary for the Oregon Arts Commission, and the annual Governor’s Arts Awards and Oregon […]

Designing for Your Audience

Taking your mission into account in all aspects of event design is an important tool to show supporters how completely your organization walks its talk. Or in this case, walks and rides it. When The Street Trust’s Alice Awards was looking for some new energy and a chance to inspire new audiences, they considered ways […]

Showcasing Your Program at the Event

A popular piece of advice in storytelling is show, don’t tell. A story is more impactful if you demonstrate or exemplify its successes instead of just talking about them. This can (and should!) be applied to events as well. At Metropolitan Family Service’s A Gathering of Good, one of the performances for the evening brought […]
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