Building a Program that Raises You More Money

Group dynamics help dictate a natural flow for an event. Because your audience’s engagement is limited, it is critical to build your event to match and maximize this natural flow of engagement.

A successful fundraising event capitalizes on momentum and audience engagement instead of fighting against them. Keeping your program tight so it moves along quickly helps guests stay engaged, and knowing that your momentum and guest attention has a peak will help you time your program.

Place your business first–this is a fundraising event with a goal of raising money. Sequencing the special appeal to happen at the height of event momentum and guest attention will yield the highest fundraising results.

The most successful events are designed to fit your audience, so each event will be different. Yet, each event still has an arc that you can map out to find the best timing for all of your program elements, most importantly your special appeal.

Focus on fundraising, and structure your program so that everything that’s making you money comes first on the build to the height of the arc. If it’s really important for your event but it’s not directly raising you money, place it after your fundraising.

To learn more, register for our upcoming Elements of Your Event class on April 26.